Wanted: Awesome Marketer

About Semco Style Institute

Our goal is to Make Work Awesome. We help organizations bust bureaucracy and promote performance by organizing wisely around people, instead of smartly around structures and processes. In order to accomplish that we offer training, coaching, practices & tools, and consultancy that enable people to have balanced lives and fulfilling jobs in high-performance organizations.

Semco Style Institute was founded in 2016 by three Dutch entrepreneurs and Ricardo Semler. In the 80’s, Ricardo took over the Semco Group, a mixer and agitator manufacturer in Brazil, from his father. On his first day, he fired 60 percent of all top managers and he continued to democratize the company, turning the old corporate hierarchy on its head. He did that by delegating as much decision-making power to the workforce as possible. Over the next two decades, he grew the company over 50-fold, with a phenomenally low employee turnover rate of just 2 percent.

His experiences form the basis of what is now the Semco Style management approach. It’s not a static methodology, but a live framework that gets updated with new practices and practical examples from companies all over the world, working with similar principles.

Today, it contains rich examples from the Netherlands, Belgium, South Africa, Brazil and Japan – all countries where Semco Style Institute is active - and the plan is to keep growing and collating more intercultural examples of people-centric practices.

Currently, Semco Style Institute consists of a core team of ten people and over a hundred certified Semco Style consultants in different parts of the world. In order to accelerate our international expansion, we are looking for a proactive international marketer, located anywhere in the world, who can help us find new international partners and support the business of our current international network.

Your roles & responsibilities

  • Identifying interesting markets for international expansion
  • Generating leads for international partnerships
  • Generating leads for Dutch open enrollment training
  • Creating and executing a content strategy that will help both our international partners and the Dutch office sell their consulting services and training programs
  • Create marketing programs & lead nurture flows that fit the customer journey – both potential new international partners and their potential customers
  • Maintain our social media channels (international and Dutch) and grow our audience there
  • Keep/make our website up-to-date, fresh & user friendly
  • Create & manage paid media campaigns - both branding & demand generation
  • Email marketing
  • Analyzing the results of your marketing campaigns and improve them continuously based on your analysis

What we are looking for

  • Excellent communication skills in English, both written and spoken. Fluency in other languages is much appreciated
  • Someone who has experience with planning and executing cross media campaigns
  • A self-starter, an inquisitive, entrepreneurial spirit, and a proactive mindset
  • Someone with self-discipline
  • Someone who can write correctly, clearly and attractively
  • Someone who is hands-on: strategies and planning are important, but only if they are followed by excellent execution
  • Experience with setting up an maintaining paid media campaigns on LinkedIn, Twitter, Facebook and Google Ads
  • Experience with image-editing software such as Photoshop
  • Experience with using one or more content management systems
  • The ability to create entertaining and engaging social media and web content based on our core message and input from third parties
  • Someone who is creative and can find creative ways to promote our message
  • Someone who is available at least 30 hours per week
  • Someone who can deal with creative and PR agencies and content producers (freelancers)

What we offer

  • A purpose driven, people centric company that is eager to make a difference in the world
  • Lots of freedom to work where and when you want
  • The opportunity to use and develop all of your talents
  • A great international & inspirational team
  • International environment


If you have any questions about the role, please contact Annemieke van Herk at annemieke@semcostyle.org or +31 6 26 16 09 74. If you want to apply for the job, please email your motivation and resume to her.